Every metric your Meta
dashboard hides
TrueFio connects your ads, orders, and deliveries to reveal your actual profit. See the real cost of RTO, shipping, COD failures, and gateway fees — per ad, per product, per rupee.
TRUE ROAS Dashboard
See what Meta doesn't show
Your Meta dashboard shows 4x ROAS. After deducting RTO losses, shipping costs, COD failures, and payment gateway fees, the reality is 1.8x. TrueFio calculates your actual profit per ad, per product, per campaign.
- Real-time KPI cards showing TRUE ROAS, not Meta ROAS
- Reality Gap bar comparing reported vs actual returns
- Before/after profit comparison for every campaign
- Per-product and per-ad-set profitability breakdown
Meta ROAS
4.2x
What Meta shows
TRUE ROAS
1.8x
After all costs
Reality Gap
57%
Hidden profit leak
Reality Gap
RTO Intelligence
Know exactly where your money disappears
RTO is the silent killer of D2C profitability. TrueFio maps every return to its root cause — whether it's a specific pincode, courier, product, or ad campaign.
- State-wise RTO heatmap showing high-return zones
- Courier-wise delivery success rate comparison
- Pincode blacklist engine for auto-blocking risky areas
- RTO cost per order tracked and attributed to ad spend
State-wise RTO Rate
23 pincodes auto-flagged for COD block
Attribution Engine
Match every order to every ad
TrueFio tracks fbclid, gclid, UTM parameters, and pixel events to match every Shopify order back to the exact ad that drove it. Know which creatives actually make money.
- fbclid and gclid tracking with Shopify order matching
- Pixel-based attribution as a fallback layer
- Confidence scoring for every attributed order
- Match rate dashboard showing attribution coverage
Recent Attributions
#1042
Summer Sale - Video 3
#1043
BOGO Carousel
#1044
Retarget - Cart
Overall match rate: 87%
AI Recommendations
Get told exactly what to fix
TrueFio AI analyzes your ad spend, RTO patterns, and profitability data daily. It generates specific, actionable recommendations with estimated savings for each one.
- Daily AI-generated recommendations with priority ranking
- Estimated monthly savings shown for every suggestion
- Auto-detected wasteful campaigns flagged for pausing
- Pincode and product-level optimization suggestions
Pause "Summer Sale - Static 2"
TRUE ROAS 0.4x after RTO
Block COD in 14 pincodes
45% RTO rate in these areas
Scale "Retarget - Video 1"
TRUE ROAS 3.8x, room to scale
Total potential savings: ₹26,700/mo
Agency Dashboard
Manage 20+ brands from one screen
Built for agencies managing multiple D2C brands. Switch between clients instantly, see aggregated KPIs, and generate white-label reports for client presentations.
- Client grid with at-a-glance health scores
- Aggregated KPIs across all brands
- OrgSwitcher for instant client context switching
- CSV and white-label PDF reports per client
Client Overview
4 brandsBrand A
Spend: ₹1.2L
Brand B
Spend: ₹85K
Brand C
Spend: ₹2.1L
Brand D
Spend: ₹45K
Funnel Analytics
See where customers actually drop off
Track the complete journey from ad click to delivered order. See exactly where you lose customers and money at every stage of the funnel.
- Full conversion funnel from click to delivery
- Drop-off percentages at every stage
- Source-wise funnel comparison (Meta vs Google vs Direct)
- RTO as a funnel stage — see post-purchase leakage
Ad Clicks
Add to Cart
Checkout
Orders
Delivered
Works with your existing stack
Connect your platforms in 2 clicks. OAuth-based — we never see your passwords.
+ Cashfree, Stripe, Google Analytics, Nimbuspost, and more coming soon.
Ready to see your real ROAS?
Stop burning money on ads that don't actually deliver profit.
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