ROI Calculator

How much is your fake ROAS costing you?

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Your Numbers

Monthly Ad Spend₹50,000

₹5K₹10L

Monthly Orders200

1010,000

Average Order Value₹1,200

₹200₹10,000

RTO Rate15%

0%50%

COD Percentage50%

0%100%

COGS Percentage30%

5%80%

Forward Shipping Cost₹65/order

₹20₹200

Return Shipping Cost₹55/order

₹20₹200

The Reality

Meta Reported ROAS

4.80x

What Meta tells you

TRUE ROAS

2.43x

After all real costs

Reality Gap2.37x

TRUE: 2.43xReported: 4.80x

Monthly Revenue (Reported)₹2,40,000

Actual Revenue (After RTO)₹2,04,000

Monthly Money Lost to RTO-₹3,600

COGS-₹61,200

Shipping (Forward)-₹13,000

Gateway + COD Fees-₹4,900

Total Hidden Costs-₹82,700

True Monthly Profit₹71,300

RTO is costing you

₹3.6K/mo

30 orders returned

COD costs you extra

₹4.3K/mo

vs 100% prepaid

TrueFio could save

₹3.2K/mo

with smart optimizations

See these numbers for YOUR actual ads

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