Terms and Conditions

Please read these Terms and Conditions ("Terms", "Terms and Conditions", or "Agreement") carefully before using the TrueFio platform. These Terms constitute a legally binding agreement between you and TrueFio regarding your access to and use of our software-as-a-service ("SaaS") platform, website, APIs, and all associated services.

By accessing or using the Platform, you acknowledge that you have read, understood, and agree to be bound by these Terms. If you are entering into these Terms on behalf of a business, company, or other legal entity, you represent that you have the authority to bind such entity and its affiliates to these Terms. If you do not have such authority, or if you do not agree with these Terms, you must not access or use the Platform.

1. Acceptance of Terms

By creating an account, subscribing to a plan, accessing the dashboard, connecting any third-party data source, or otherwise using the TrueFio platform in any manner, you expressly agree to and consent to be bound by these Terms, our Privacy Policy, and any additional terms, guidelines, or rules referenced herein or published on the Platform from time to time.

We reserve the right to update or modify these Terms at any time. When we make material changes, we will notify you via email to the address associated with your account and/or by posting a prominent notice on the Platform at least fifteen (15) days before the changes take effect. Your continued use of the Platform after the effective date of the revised Terms constitutes your acceptance of such changes. If you do not agree with the revised Terms, you must discontinue use of the Platform and cancel your subscription before the changes take effect.

These Terms apply to all visitors, users, subscribers, and others who access or use the Platform, including, without limitation, individual brand operators, agencies managing client accounts, employees, and contractors of the subscribing entity.

2. Definitions

The following terms shall have the meanings set forth below throughout this Agreement:

• "Platform" means the TrueFio software-as-a-service application, including the web application, dashboards, APIs, integrations, documentation, and any related services provided by TrueFio.
• "User" means any individual who creates an account on, accesses, or uses the Platform, whether as the primary account holder or as an invited team member.
• "Company" or "Subscriber" means the business entity, sole proprietorship, partnership, limited liability partnership, or other legal entity that subscribes to a TrueFio plan and is responsible for payment of subscription fees.
• "Agency" means a Company that subscribes to an Agency plan and manages one or more Client Brands on the Platform.
• "Client Brand" means a third-party brand or business whose advertising, e-commerce, and logistics data is managed by an Agency within the Platform.
• "Plan" or "Subscription Plan" means the specific tier of service selected by the Subscriber, which determines feature access, usage limits, and pricing.
• "TRUE ROAS" means the proprietary metric calculated by the Platform that accounts for actual landed costs including advertising spend, return-to-origin (RTO) losses, shipping costs, COD handling charges, payment gateway fees, and other real-world deductions to provide a more accurate picture of return on ad spend.
• "Data Sources" means third-party platforms and services from which the Platform retrieves data, including but not limited to Meta Ads (Facebook & Instagram), Google Ads, Shopify, Shiprocket, and Delhivery.
• "AI Recommendations" means any automated suggestions, insights, optimization tips, budget allocation advice, or predictive analytics generated by the Platform's artificial intelligence and machine learning systems.
• "Billing Cycle" means the recurring period (monthly or yearly) for which subscription fees are charged, aligned with the Indian Financial Year (April to March) where applicable.
• "API" means the Application Programming Interface provided by TrueFio for programmatic access to Platform data and features, subject to plan eligibility.
• "Content" means all text, data, information, graphics, dashboards, reports, analytics, and other materials displayed on or generated by the Platform.
• "We", "Us", "Our", or "TrueFio" refers to the entity operating the TrueFio platform.
• "You" or "Your" refers to the User, Company, or Agency accessing or using the Platform.

3. Account Registration & Eligibility

3.1 Eligibility

The Platform is designed exclusively for business-to-business (B2B) use. By registering for an account, you represent and warrant that:

1. You are at least 18 years of age.
2. You are registering on behalf of a legally formed and validly existing business entity (company, LLP, sole proprietorship, partnership firm, or similar) registered in India or operating in India.
3. You have the authority to bind your organization to these Terms.
4. Your use of the Platform is for commercial business purposes related to direct-to-consumer (D2C) e-commerce, digital advertising, or marketing agency operations.
5. The information you provide during registration is accurate, current, and complete.

3.2 Account Creation

To use the Platform, you must create an account by providing a valid business email address, your name, company name, and any other information we may reasonably require. You may also register using supported social or business authentication providers (e.g., Google Workspace).

3.3 Account Security

You are solely responsible for maintaining the confidentiality of your login credentials and for all activities that occur under your account. You agree to:

• Use a strong, unique password and keep it confidential.
• Immediately notify TrueFio of any unauthorized use of your account or any other breach of security.
• Not share your account credentials with any third party or allow any unauthorized person to access the Platform using your credentials.
• Log out of your account at the end of each session when using shared devices.

TrueFio shall not be liable for any loss or damage arising from your failure to comply with the security obligations set out in this section.

3.4 Team Members & Access Control

Depending on your Subscription Plan, you may invite additional users ("Team Members") to access your account. The primary account holder is responsible for all actions taken by Team Members, including data access, integrations, and any modifications made within the Platform. You may assign roles and permissions to Team Members as permitted by your Plan.

4. Subscription Plans & Pricing

4.1 Brand Plans

TrueFio offers the following subscription plans for individual brands and D2C businesses:

4.2 Agency Plans

For marketing agencies and consultancies managing multiple client brands:

4.3 Billing Cycles & Annual Discount

Subscriptions are available on a monthly or yearly billing cycle. Subscribers who opt for annual billing receive a 20% discount on the total subscription cost. The annual subscription fee is calculated as twelve (12) times the monthly price, less the 20% discount, and is billed as a single lump-sum payment at the start of each annual billing period.

4.4 Price Changes

TrueFio reserves the right to modify subscription pricing at any time. Price changes will not affect your current billing cycle. We will provide at least thirty (30) days' written notice via email before any price increase takes effect for your account. If you do not agree with a price change, you may cancel your subscription before the new pricing takes effect. Continued use of the Platform after the price change constitutes acceptance of the new pricing.

4.5 Plan Features & Limits

Each Subscription Plan includes a defined set of features, usage limits, and access permissions as described on our pricing page and in the Platform documentation. TrueFio reserves the right to modify plan features with reasonable notice. Features removed from a plan may be made available as add-ons at additional cost.

5. Payment Terms

5.1 Payment Methods

TrueFio accepts the following payment methods:

• Razorpay (Automated Payments): Credit cards, debit cards, UPI, net banking, and wallets processed through Razorpay, our authorized payment gateway partner. Automated recurring payments are processed by Razorpay in accordance with Razorpay's terms of service and applicable RBI guidelines on recurring payments.
• Bank Transfer (Manual Payments): Direct bank transfers (NEFT/RTGS/IMPS) to our designated bank account. Bank transfer payments must be completed within seven (7) business days of invoice generation. Access to the Platform may be suspended if payment is not received within this period.

5.2 Currency & Taxation

All prices are quoted in Indian Rupees (INR) and are exclusive of applicable taxes. All subscription fees are subject to Goods and Services Tax (GST) at the prevailing rate of 18% (or such other rate as may be applicable from time to time under the Central Goods and Services Tax Act, 2017, and corresponding state legislation). The GST amount will be clearly itemized on all invoices.

5.3 Invoicing

TrueFio will issue a tax invoice compliant with GST regulations for each payment. Invoices will be generated electronically and sent to the email address associated with your account. Invoices will include our GSTIN, your GSTIN (if provided), the SAC code, taxable value, CGST, SGST/UTGST or IGST amounts, and all other particulars required under the GST Act. The Indian Financial Year runs from 1 April to 31 March. You are responsible for providing accurate GST registration details (including GSTIN and state of registration) for correct tax invoicing.

5.4 Recurring Billing

By subscribing to a paid plan, you authorize TrueFio to charge your selected payment method on a recurring basis at the start of each billing cycle (monthly or yearly) until you cancel your subscription. For Razorpay automated payments, this authorization includes consent for auto-debit/standing instruction mandates as per RBI regulations.

5.5 Failed Payments

If a scheduled payment fails for any reason (insufficient funds, expired card, bank decline, etc.), TrueFio will:

1. Notify you immediately via email of the payment failure.
2. Attempt to process the payment up to three (3) additional times over the next seven (7) days.
3. If all retry attempts fail, your account will be downgraded to limited functionality (read-only mode) after seven (7) days.
4. If payment is not resolved within thirty (30) days, your account may be suspended and data may be scheduled for deletion in accordance with our data retention policy.

5.6 TDS (Tax Deducted at Source)

If you are required to deduct TDS on payments made to TrueFio under the Income Tax Act, 1961, you must provide a valid TDS certificate (Form 16A) within the prescribed time. Subscription fees must be paid in full; any TDS deducted will be reconciled against our records, and we reserve the right to follow up on discrepancies.

6. Free Trial

TrueFio offers a seven (7) calendar day free trial on the FREE plan to allow prospective subscribers to evaluate the Platform. During the trial period:

1. You will have access to a limited set of features as defined by the FREE plan specifications.
2. No payment information is required to start the free trial.
3. The trial period begins on the date of account creation and expires automatically after seven (7) calendar days.
4. At the end of the trial period, you may upgrade to a paid Subscription Plan to continue using the Platform. If you do not upgrade, your access will be restricted, and you will be unable to access premium features or view new analytics data.
5. Free trial accounts are limited to one (1) per Company. Creating multiple accounts to circumvent this limitation is a violation of these Terms and may result in account termination.
6. TrueFio reserves the right to modify, limit, or discontinue the free trial at any time without prior notice.

7. Cancellation & Refund Policy

7.1 Cancellation by Subscriber

You may cancel your subscription at any time from your account settings within the Platform. Upon cancellation:

• Your subscription will remain active until the end of your current paid billing cycle.
• You will continue to have access to your plan features until the billing period expires.
• No further charges will be made after cancellation unless you resubscribe.
• Upon expiration, your account will revert to a limited free-tier state. Your data will be retained for a period of ninety (90) days, after which it may be permanently deleted.

7.2 Refund Policy

Our detailed refund policy is set out in our separate Refund Policy page. In summary:

• Monthly Plans: No refunds are provided for partial months. If you cancel mid-cycle, you retain access until the end of the billing period but are not entitled to a pro-rated refund.
• Annual Plans: If you cancel an annual subscription within the first fourteen (14) days of purchase, you may be eligible for a pro-rated refund minus the cost of any months used at the monthly rate and a processing fee. After fourteen (14) days, no refunds will be issued for annual subscriptions.
• Downgrades: If you downgrade from a higher-tier plan to a lower-tier plan, the difference in fees will not be refunded. The downgrade will take effect at the start of your next billing cycle.
• Exceptional Circumstances: TrueFio may, at its sole discretion, consider refund requests in cases of documented platform outage exceeding seventy-two (72) continuous hours, material misrepresentation of features, or billing errors made by TrueFio.

7.3 Cancellation by TrueFio

We reserve the right to cancel your subscription and terminate your account if you breach these Terms, engage in prohibited activities, fail to make payment for more than thirty (30) days, or for any other reason described in the Termination section of these Terms.

8. Acceptable Use Policy

You agree to use the Platform only for lawful purposes and in accordance with these Terms. You shall not:

1. Use the Platform for any purpose that is unlawful, fraudulent, or in violation of any applicable law or regulation, including but not limited to the Information Technology Act, 2000, and its amendments.
2. Attempt to gain unauthorized access to any part of the Platform, other users' accounts, computer systems, or networks connected to the Platform.
3. Interfere with, disrupt, or create an undue burden on the Platform's servers, networks, or infrastructure.
4. Reverse engineer, decompile, disassemble, or otherwise attempt to derive the source code, algorithms, or data models of the Platform.
5. Scrape, crawl, or use any automated means (other than the official API with valid authorization) to extract data from the Platform.
6. Upload or transmit any viruses, malware, trojans, worms, or any other harmful or malicious code.
7. Use the Platform to send unsolicited communications, spam, or promotional materials.
8. Sublicense, resell, rent, lease, or redistribute access to the Platform to any third party without our prior written consent (except as expressly permitted under Agency plans for Client Brand management).
9. Circumvent or attempt to circumvent any usage limits, access controls, feature gates, or security measures implemented by the Platform.
10. Create multiple free trial accounts to avoid paying subscription fees.
11. Use the Platform in any manner that could damage, disable, overburden, or impair the Platform or interfere with any other party's use of the Platform.
12. Misrepresent your identity or affiliation with any person or entity.

Violation of this Acceptable Use Policy may result in immediate suspension or termination of your account, at TrueFio's sole discretion, without refund or prior notice.

9. Data Access & Authorization

9.1 Third-Party Data Connections

To provide its analytics and TRUE ROAS calculations, the Platform requires you to connect and authorize read-only access to one or more of the following third-party data sources:

• Meta Ads (Facebook & Instagram): Ad account data including campaign performance, ad spend, impressions, clicks, conversions, and attribution data via the Meta Marketing API.
• Google Ads: Campaign performance data including spend, clicks, conversions, and attribution data via the Google Ads API.
• Shopify: Store data including orders, revenue, products, customer information, refunds, and fulfillment status via the Shopify Admin API.
• Shiprocket: Shipping and logistics data including shipment status, delivery confirmations, return-to-origin (RTO) information, shipping costs, and COD remittance data.
• Delhivery: Shipping and logistics data including tracking information, delivery status, RTO data, and shipping cost breakdowns.

9.2 Authorization & Read-Only Access

By connecting a third-party data source, you represent and warrant that:

1. You are the authorized owner or administrator of the connected accounts.
2. You have the legal authority to grant TrueFio read-only access to the data in those accounts.
3. Your grant of access does not violate any agreement you have with the third-party platform or any applicable law.

TrueFio accesses your third-party accounts on a read-only basis. We do not create, modify, delete, pause, or otherwise alter any campaigns, ads, products, orders, or other data in your connected accounts. We do not perform any write operations on your third-party accounts.

9.3 Data Usage

The data retrieved from your connected sources is used solely for the purpose of providing Platform services, including calculating TRUE ROAS metrics, generating reports, providing AI recommendations, and displaying analytics dashboards. We process and store this data in accordance with our Privacy Policy.

9.4 Revoking Access

You may disconnect any third-party data source at any time from your Platform settings. Additionally, you may revoke access directly from the third-party platform (e.g., removing TrueFio from your Meta Business integrations). Upon disconnection, the Platform will cease retrieving new data from that source. Historical data already processed may be retained in accordance with our data retention policies.

10. Intellectual Property

10.1 TrueFio Intellectual Property

The Platform, including all software, code, algorithms, data models, machine learning models, user interface designs, graphics, logos, trademarks, service marks, trade names, documentation, and all other intellectual property associated with TrueFio, is and shall remain the exclusive property of TrueFio and its licensors. These Terms do not grant you any ownership rights in the Platform or its intellectual property.

The TrueFio name, logo, and all related names, logos, product and service names, designs, and slogans are trademarks of TrueFio. You must not use such marks without the prior written permission of TrueFio.

10.2 License to Use

Subject to your compliance with these Terms and payment of applicable subscription fees, TrueFio grants you a limited, non-exclusive, non-transferable, non-sublicensable, revocable license to access and use the Platform solely for your internal business purposes during the term of your subscription.

10.3 Your Data

You retain all ownership rights to the data you provide to or make accessible through the Platform ("Your Data"). By using the Platform, you grant TrueFio a non-exclusive, worldwide, royalty-free license to use, process, store, and display Your Data solely for the purpose of providing, improving, and maintaining the Platform and its services. This license terminates when you delete Your Data or close your account, subject to our data retention policy and any legal obligations to retain certain data.

10.4 Aggregated & Anonymized Data

TrueFio may create aggregated and anonymized datasets derived from Your Data and the data of other subscribers. Such aggregated and anonymized data does not identify you or any individual and may be used by TrueFio for any purpose, including product improvement, research, industry benchmarking, and marketing, without any obligation or compensation to you.

10.5 Feedback

If you provide any feedback, suggestions, ideas, or recommendations regarding the Platform ("Feedback"), you hereby grant TrueFio an unrestricted, irrevocable, perpetual, royalty-free license to use, modify, and incorporate such Feedback into the Platform without any obligation or compensation to you.

11. Disclaimer of Warranties

11.1 "As Is" and "As Available"

THE PLATFORM IS PROVIDED ON AN "AS IS" AND "AS AVAILABLE" BASIS, WITHOUT WARRANTIES OF ANY KIND, EITHER EXPRESS OR IMPLIED. TO THE FULLEST EXTENT PERMITTED BY APPLICABLE LAW, TRUEFIO DISCLAIMS ALL WARRANTIES, EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, NON-INFRINGEMENT, AND ANY WARRANTIES ARISING OUT OF COURSE OF DEALING OR USAGE OF TRADE.

11.2 TRUE ROAS is Informational Only

THE TRUE ROAS METRIC AND ALL ANALYTICS, REPORTS, INSIGHTS, AND DATA PROVIDED BY THE PLATFORM ARE FOR INFORMATIONAL AND BUSINESS ANALYTICS PURPOSES ONLY. THEY DO NOT CONSTITUTE AND SHALL NOT BE CONSTRUED AS:

• Financial advice, investment advice, or tax advice.
• Accounting services or audited financial statements.
• Guaranteed or audited profit/loss calculations.
• A substitute for professional financial, legal, tax, or accounting counsel.

The TRUE ROAS metric is a calculated estimate based on the data available from your connected sources and may not account for all costs, variables, or circumstances affecting your actual business profitability. You should not make critical business, financial, or investment decisions based solely on data from the Platform without independent verification and professional advice.

11.3 No Guarantee of Accuracy

TrueFio does not guarantee the accuracy, completeness, reliability, or timeliness of any data, metrics, reports, or analytics provided by the Platform. Calculations depend on data received from third-party sources, and any errors, delays, or omissions in the source data will affect the accuracy of the Platform's outputs. TrueFio is not responsible for inaccuracies in data provided by Meta, Google, Shopify, Shiprocket, Delhivery, or any other third-party service.

11.4 No Guarantee of Availability

TrueFio does not guarantee uninterrupted, error-free, or secure access to the Platform. The Platform may be subject to scheduled maintenance, unscheduled downtime, data processing delays, or service interruptions caused by third-party API changes, server failures, or other factors beyond our control.

12. Limitation of Liability

12.1 Exclusion of Consequential Damages

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, IN NO EVENT SHALL TRUEFIO, ITS DIRECTORS, OFFICERS, EMPLOYEES, AGENTS, PARTNERS, OR AFFILIATES BE LIABLE FOR ANY INDIRECT, INCIDENTAL, SPECIAL, CONSEQUENTIAL, OR PUNITIVE DAMAGES, INCLUDING WITHOUT LIMITATION:

• Loss of profits, revenue, or anticipated savings.
• Loss of data or business information.
• Loss of business opportunity or goodwill.
• Business interruption.
• Cost of procurement of substitute goods or services.

WHETHER ARISING OUT OF CONTRACT, TORT (INCLUDING NEGLIGENCE), STRICT LIABILITY, OR ANY OTHER LEGAL THEORY, EVEN IF TRUEFIO HAS BEEN ADVISED OF THE POSSIBILITY OF SUCH DAMAGES.

12.2 Liability Cap

TO THE MAXIMUM EXTENT PERMITTED BY APPLICABLE LAW, TRUEFIO'S TOTAL AGGREGATE LIABILITY ARISING OUT OF OR RELATING TO THESE TERMS OR THE USE OF THE PLATFORM SHALL NOT EXCEED THE TOTAL SUBSCRIPTION FEES ACTUALLY PAID BY YOU TO TRUEFIO DURING THE TWELVE (12) MONTH PERIOD IMMEDIATELY PRECEDING THE EVENT GIVING RISE TO THE CLAIM. For free trial users who have not paid any fees, TrueFio's total aggregate liability shall not exceed One Thousand Indian Rupees (INR 1,000).

12.3 Essential Basis

You acknowledge that the limitations of liability set forth in this section are an essential element of the agreement between you and TrueFio and reflect a fair allocation of risk. The Platform would not be provided at the current subscription pricing without these limitations.

13. Indemnification

You agree to indemnify, defend, and hold harmless TrueFio, its officers, directors, employees, agents, affiliates, successors, and assigns from and against any and all claims, damages, obligations, losses, liabilities, costs, and expenses (including reasonable attorney's fees) arising from or relating to:

1. Your use of or access to the Platform.
2. Your violation of these Terms or any applicable law or regulation.
3. Your violation of any third-party rights, including intellectual property rights, privacy rights, or contractual obligations.
4. Any data or content you provide to or through the Platform.
5. Any unauthorized access to your account resulting from your failure to maintain the security of your credentials.
6. Any claim by a third party (including an Agency's Client Brand) arising from your use of the Platform.
7. Any business decisions you make based on data, metrics, or recommendations provided by the Platform.

This indemnification obligation shall survive the termination of these Terms and your use of the Platform.

14. Agency Terms

14.1 Agency Responsibilities

If you subscribe to an Agency plan, you agree to the following additional terms:

1. You represent and warrant that you have a valid, binding agreement with each Client Brand that authorizes you to access and manage their advertising, e-commerce, and logistics data through the Platform.
2. You are solely responsible for obtaining all necessary consents, permissions, and authorizations from each Client Brand before connecting their data sources to the Platform.
3. You are responsible for ensuring that your use of the Platform in relation to Client Brand data complies with all applicable laws, regulations, and your contractual obligations to the Client Brand.
4. You shall not misrepresent the Platform's capabilities or data to your Client Brands.

14.2 Client Brand Data

Data belonging to Client Brands that is processed through the Platform under your Agency account is subject to the same data protection and privacy obligations as Your Data. You acknowledge that:

• Client Brand data is accessible to you and your authorized Team Members within the Platform, subject to the role-based access controls you configure.
• TrueFio does not have a direct contractual relationship with your Client Brands unless they separately register for the Platform.
• You are responsible for any claims, damages, or liabilities arising from your management of Client Brand data on the Platform.

14.3 Client Brand Offboarding

If a Client Brand terminates its relationship with your Agency, you must promptly disconnect that Client Brand's data sources from the Platform and cease accessing their data. Failure to do so may constitute a violation of these Terms and applicable data protection laws.

14.4 Agency Liability

The Agency is solely liable for any breach of these Terms by its employees, contractors, or Team Members in connection with Client Brand data. TrueFio shall not be held liable for any disputes between an Agency and its Client Brands.

15. API Terms of Use

15.1 API Access

API access is available on select Subscription Plans (PRO, Agency Growth, and Agency Enterprise, or as otherwise indicated on our pricing page). Access to the API is granted subject to your compliance with these Terms and any additional API documentation, rate limits, and usage guidelines published by TrueFio.

15.2 API Keys

API keys are issued per account and are confidential. You must:

• Keep your API keys secure and not share them publicly or embed them in client-side code.
• Immediately regenerate and replace any API key that you believe has been compromised.
• Not use API keys from one account to access another account's data without authorization.

15.3 Rate Limits & Fair Use

API access is subject to rate limits as defined in our API documentation. These limits are designed to ensure fair use and platform stability. Exceeding rate limits may result in temporary throttling, suspension of API access, or, in cases of persistent abuse, termination of your account. TrueFio reserves the right to modify rate limits at any time.

15.4 Prohibited API Usage

You shall not use the API to:

• Build a competing product or service.
• Scrape or bulk-download data for use outside the intended scope.
• Redistribute API data to third parties who are not authorized users under your account.
• Circumvent feature gates, usage limits, or access controls of your Subscription Plan.
• Perform load testing or stress testing without prior written approval from TrueFio.

15.5 API Changes & Deprecation

TrueFio may modify, update, or deprecate API endpoints at any time. We will endeavor to provide at least thirty (30) days' notice before deprecating any API endpoint that is actively used. However, we may make changes without notice if required for security, legal compliance, or platform stability reasons.

16. AI & Automated Recommendations Disclaimer

16.1 Nature of AI Recommendations

The Platform may provide AI-powered recommendations, suggestions, insights, and predictive analytics related to your advertising performance, budget allocation, campaign optimization, product performance, and business operations. These AI Recommendations are generated algorithmically based on the data available from your connected sources and general industry patterns.

16.2 No Guarantee of Outcomes

AI Recommendations are suggestions only and do not constitute a guarantee of any specific outcome, result, or return on investment. The effectiveness of any recommendation depends on numerous factors outside the Platform's control, including market conditions, competition, product quality, pricing strategies, consumer behavior, and your execution of the recommendation.

16.3 Human Judgment Required

AI Recommendations should be reviewed and evaluated by qualified professionals within your organization before implementation. TrueFio strongly advises that you:

• Do not blindly follow AI Recommendations without applying your own business judgment and domain expertise.
• Conduct your own analysis and due diligence before making any business decisions.
• Test recommendations on a small scale before broad implementation.
• Consult with relevant professionals (financial advisors, marketing experts, etc.) for significant business decisions.

16.4 Limitation of AI Liability

TrueFio shall not be liable for any losses, damages, or adverse outcomes resulting from your reliance on or implementation of AI Recommendations. You acknowledge that AI systems may produce inaccurate, incomplete, or suboptimal recommendations and that you use such recommendations at your own risk.

17. Third-Party Services

17.1 Integration Partners

The Platform integrates with and relies upon several third-party services, including but not limited to:

• Meta Platforms, Inc. (Facebook Ads, Instagram Ads)
• Google LLC (Google Ads)
• Shopify Inc. (Shopify e-commerce platform)
• Shiprocket (logistics and shipping)
• Delhivery Limited (logistics and shipping)
• Razorpay Software Private Limited (payment processing)

17.2 Third-Party Terms

Your use of third-party services through the Platform is subject to the respective terms of service, privacy policies, and acceptable use policies of those third-party providers. TrueFio is not responsible for the practices, policies, or actions of any third-party service. You acknowledge that:

• Third-party services may change their APIs, terms, pricing, or functionality at any time, which may affect the Platform's ability to retrieve or process data from those services.
• TrueFio is not liable for any service interruptions, data losses, or errors caused by changes to or outages of third-party services.
• Your relationships with third-party services are independent of your relationship with TrueFio.

17.3 Razorpay Payment Processing

Payment processing services are provided by Razorpay Software Private Limited. By making payments through the Platform, you agree to be bound by Razorpay's terms of service and privacy policy. TrueFio does not store your complete credit card, debit card, or bank account details. All sensitive payment information is handled directly by Razorpay in accordance with PCI-DSS compliance standards and RBI regulations.

18. Data Protection & Privacy

18.1 Privacy Policy

Your privacy is important to us. Our collection, use, storage, and disclosure of personal information and business data is governed by our Privacy Policy, which is incorporated into these Terms by reference. By using the Platform, you consent to the data practices described in our Privacy Policy.

18.2 Data Processing

TrueFio processes Your Data, including data retrieved from connected third-party sources, for the sole purpose of providing Platform services. We implement appropriate technical and organizational measures to protect Your Data against unauthorized access, alteration, disclosure, or destruction.

18.3 Applicable Data Protection Laws

TrueFio complies with applicable Indian data protection laws, including the Information Technology Act, 2000, the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Data or Information) Rules, 2011, and the Digital Personal Data Protection Act, 2023, as applicable. We are committed to updating our practices as new regulations come into effect.

18.4 Data Retention

We retain Your Data for the duration of your subscription and for a period of ninety (90) days after account closure or subscription cancellation. After this retention period, Your Data may be permanently deleted from our systems. Certain data may be retained for longer periods as required by law (e.g., tax invoices under GST regulations must be retained for a minimum of six years).

18.5 Data Security Incidents

In the event of a data security incident that affects Your Data, TrueFio will notify you without unreasonable delay and take reasonable steps to mitigate the impact of the incident. We will cooperate with you and relevant authorities as required by applicable law.

19. Confidentiality

19.1 Confidential Information

"Confidential Information" means any non-public information disclosed by one party ("Disclosing Party") to the other party ("Receiving Party") in connection with these Terms, including but not limited to business data, financial information, analytics data, trade secrets, customer lists, pricing information, product roadmaps, technical specifications, and any information marked or reasonably understood to be confidential.

19.2 Obligations

The Receiving Party agrees to:

• Use Confidential Information only for the purposes of exercising its rights and fulfilling its obligations under these Terms.
• Protect Confidential Information with at least the same degree of care it uses to protect its own confidential information, and in no event less than a reasonable degree of care.
• Not disclose Confidential Information to any third party without the Disclosing Party's prior written consent, except to employees, contractors, or agents who have a need to know and are bound by confidentiality obligations at least as protective as those in these Terms.

19.3 Exceptions

Confidentiality obligations do not apply to information that: (a) is or becomes publicly available through no fault of the Receiving Party; (b) was already known to the Receiving Party without restriction prior to disclosure; (c) is independently developed by the Receiving Party without use of the Confidential Information; or (d) is required to be disclosed by law, regulation, or court order, provided the Receiving Party gives the Disclosing Party reasonable prior notice to seek a protective order.

20. Termination

20.1 Termination by You

You may terminate your account at any time by canceling your subscription through the Platform settings and requesting account deletion. Termination will take effect at the end of your current billing cycle. You remain responsible for all fees incurred through the date of termination.

20.2 Termination by TrueFio

TrueFio may suspend or terminate your account immediately, without prior notice or liability, for any of the following reasons:

1. Breach of these Terms, including the Acceptable Use Policy.
2. Non-payment of subscription fees for more than thirty (30) days.
3. Fraudulent, abusive, or illegal activity.
4. Providing false or misleading information during registration.
5. Request by law enforcement or government agency, or as required by applicable law.
6. Extended periods of inactivity (twelve months or more with no login).
7. Discontinuation of the Platform or any material feature thereof (with reasonable notice).

20.3 Effect of Termination

Upon termination of your account:

• Your license to use the Platform is immediately revoked.
• You must cease all use of the Platform, including API access.
• Your Data will be retained for ninety (90) days, during which you may request a data export. After ninety (90) days, Your Data may be permanently deleted.
• Any outstanding fees or charges remain due and payable.
• Provisions that by their nature should survive termination shall survive, including Intellectual Property, Disclaimer of Warranties, Limitation of Liability, Indemnification, Confidentiality, Dispute Resolution, and Governing Law.

21. Dispute Resolution

21.1 Informal Resolution

Before initiating any formal dispute resolution proceedings, you agree to first attempt to resolve any dispute, claim, or controversy arising out of or relating to these Terms or the Platform ("Dispute") informally by contacting TrueFio at legal@truefio.com. TrueFio will endeavor to resolve the Dispute within thirty (30) days of receipt of your written notice.

21.2 Arbitration

If a Dispute cannot be resolved informally within thirty (30) days, either party may refer the Dispute to binding arbitration administered in accordance with the Arbitration and Conciliation Act, 1996 (as amended). The arbitration shall be conducted as follows:

• The arbitration shall be conducted by a sole arbitrator mutually appointed by the parties. If the parties cannot agree on an arbitrator within fifteen (15) days, the arbitrator shall be appointed in accordance with the provisions of the Arbitration and Conciliation Act, 1996.
• The seat and venue of arbitration shall be Mumbai, Maharashtra, India.
• The language of arbitration shall be English.
• The arbitrator's award shall be final and binding on both parties and may be entered as a judgment in any court of competent jurisdiction.
• Each party shall bear its own costs of arbitration, and the arbitrator's fees shall be shared equally unless the arbitrator determines otherwise.

21.3 Jurisdiction

Subject to the arbitration clause above, any legal proceedings arising out of or relating to these Terms or the Platform shall be subject to the exclusive jurisdiction of the courts located in Mumbai, Maharashtra, India. You irrevocably consent to the jurisdiction and venue of such courts and waive any objection to such jurisdiction or venue on the grounds of inconvenient forum or otherwise.

21.4 Class Action Waiver

To the extent permitted by applicable law, you agree that any dispute resolution proceedings will be conducted only on an individual basis and not in a class, consolidated, or representative action. You waive any right to participate in a class action or class-wide arbitration.

22. Force Majeure

Neither party shall be liable for any failure or delay in performing its obligations under these Terms (except for payment obligations) to the extent that such failure or delay results from circumstances beyond the affected party's reasonable control, including but not limited to:

• Acts of God, natural disasters, floods, earthquakes, epidemics, or pandemics.
• War, terrorism, civil unrest, riots, or armed conflict.
• Government actions, orders, embargoes, sanctions, or regulatory changes.
• Strikes, lockouts, or other industrial disputes (other than those involving the affected party's own employees).
• Failure of third-party telecommunications, internet infrastructure, hosting services, or cloud platforms.
• Changes to third-party APIs or services (Meta, Google, Shopify, etc.) that materially affect Platform functionality.
• Power outages or utility failures.
• Cyberattacks, DDoS attacks, or other malicious activities targeting the Platform.

The affected party shall promptly notify the other party of the force majeure event and use reasonable efforts to mitigate its effects and resume performance as soon as practicable. If a force majeure event continues for more than ninety (90) consecutive days, either party may terminate these Terms upon written notice to the other party.

23. Severability

If any provision of these Terms is held to be invalid, illegal, or unenforceable by a court of competent jurisdiction or arbitral tribunal, such provision shall be modified to the minimum extent necessary to make it valid, legal, and enforceable, while preserving its original intent to the greatest extent possible. If the provision cannot be so modified, it shall be severed from these Terms, and the remaining provisions shall continue in full force and effect. The invalidity or unenforceability of any provision in any jurisdiction shall not affect the validity or enforceability of that provision in any other jurisdiction.

24. Entire Agreement

These Terms, together with the Privacy Policy, Refund Policy, and any other policies or agreements expressly incorporated by reference herein, constitute the entire agreement between you and TrueFio with respect to the subject matter hereof and supersede all prior or contemporaneous communications, proposals, agreements, negotiations, representations, and understandings, whether oral or written, between you and TrueFio regarding the Platform.

No amendment, modification, or waiver of any provision of these Terms shall be effective unless made in writing and signed by both parties, except for modifications made by TrueFio in accordance with the update procedure described in Section 1 (Acceptance of Terms). No failure or delay by TrueFio in exercising any right, power, or privilege under these Terms shall operate as a waiver thereof, nor shall any single or partial exercise preclude any other or further exercise thereof or the exercise of any other right, power, or privilege.

25. Governing Law

These Terms shall be governed by and construed in accordance with the laws of the Republic of India, without regard to its conflict of law principles. The following Indian laws, among others, shall apply to the extent relevant:

• The Indian Contract Act, 1872
• The Information Technology Act, 2000 (and its amendments)
• The Digital Personal Data Protection Act, 2023
• The Consumer Protection Act, 2019 (to the extent applicable to B2B transactions)
• The Central Goods and Services Tax Act, 2017
• The Arbitration and Conciliation Act, 1996 (as amended)

The application of the United Nations Convention on Contracts for the International Sale of Goods is expressly excluded.

26. Contact Information

If you have any questions, concerns, or requests regarding these Terms and Conditions, please contact us:

By using the TrueFio platform, you acknowledge that you have read, understood, and agree to be bound by these Terms and Conditions. These Terms were last updated on 19 March 2026.