Your MetaGooglead ROAS
is a lie.
See what your brand
actually made today.
Meta, Google, organic — TrueFio reconciles every paid click against actual delivered orders. After RTO, shipping, COGS, and gateway fees.
14-day free trial · No card required · ₹ pricing · GST invoice
Today's Performance
Reported Revenue
₹18,42,000
Blended Reported ROAS
4.2x
Meta Spend
₹2,68,000
Google Spend
₹1,70,000
Total Purchases
412
Both platforms report wins. But wait…
Today's Real P&L
Real Profit
₹6,21,000
TRUE ROAS
1.4x
Delivered
298 (72%)
RTO Cost
₹2,84,000
COGS + Ship
₹4,99,000
₹12,21,000 hidden leak
That's where your profit went.
Optimized P&L
Real Profit
₹11,84,000
TRUE ROAS
2.8x
Delivered
356 (86%)
Bad ads paused
4
Pincodes blocked
23
↑ 83% Profit · ↓ 50% RTO
Same ad spend. Real growth.
₹0+ Cr
ad spend analyzed
0K+
ads tracked
0%
avg hidden RTO uncovered
₹0L+
avg savings per brand/year
What ad platforms show vs what your bank shows
Meta inflates. Google inflates. Both count clicks, not delivered orders. Now you can measure the gap — to the rupee.
Revenue
ROAS
Profit
How much are you bleeding to RTO right now?
Conservative estimate using only RTO handling costs. Real total leak (ad waste + fees + COD) is typically 3–5× this number.
₹56,320
per month — just from RTO costs
That's…
₹6,75,840/year
~235 RTO orders/month bleeding shipping + handling
Conservative estimate. Real loss is usually higher when ad waste + gateway fees + COD handling are included.
Your dashboard tells you what to do next.
TrueFio's AI watches your spend in real-time. The moment a campaign starts bleeding profit, you see exactly what to do — with the rupees attached.
- Pause campaigns going negative — before you lose another day
- Scale winners with confidence — the AI tells you by how much
- Block pincodes that are killing your margins
- Get suggested next actions, not just charts
TrueFio AI
Just now · 9:42 AM
Campaign "Diwali Static 2" — TRUE ROAS dropped to 0.4x
High-priority alert
→RTO climbed 38% in Gujarat last 7 days
→COGS-heavy product on a low-margin ad
→4 of 6 last orders cancelled in transit
Suggested action
Pause campaign — save ₹14,200/day
What happens when you can see the truth
Real categories, anonymized for confidentiality. The patterns repeat.
Jewelry brand · Surat
200 orders/day
“We killed 3 campaigns we thought were profitable. Same spend, 2x profit.”
Skincare brand · Mumbai
350 orders/day
“Blocked 47 pincodes and our RTO halved in 21 days.”
Snacks brand · Delhi
500 orders/day
“Scaled our winning creative 3x because we finally trust the numbers.”
Why generic tools don't work for Indian D2C
International tools count clicks. Local tools miss the math. TrueFio does both — built for the brand that ships COD to Tier-3 cities.
Today · Mon 29 May
Hi Rahul 👋
Real Profit Today
₹38,420
TRUE ROAS
2.4x
RTO Today
14%
Delivered
47
In Transit
12
3 ads need your attention
2 underperforming, 1 ready to scale
Live Activity
Order #20489 delivered · ₹1,840 profit
Order #20488 RTO · ₹220 loss
Order #20487 in transit
Your real profit, in your pocket.
Open the app on your phone. See exactly what you made today after every cost. Get instant alerts when something needs attention.
- Mobile-first dashboard — full power on your phone
- Instant in-app alerts when ROAS goes negative
- Real numbers in ₹ — no conversions, no confusion
- Live order feed — see RTO happen in real time
From signup to your first real insight
No developer needed. No data warehouse. No 3-week onboarding. Just connect and see.
Click Connect
Hit the button. No demo call, no sales pitch.
OAuth Meta / Google / Shopify
Authorize via official OAuth. Read-only access only.
First sync complete
All your ads, orders, and shipments are pulled.
First TRUE ROAS insight
Your dashboard lights up with real numbers.
What founders actually ask before requesting access
Shopify shows you orders, not profit. It can't see your Meta + Google ad spend, your RTO costs, your shipping fees, or your gateway charges. TrueFio joins all of those together so you see what your bank account actually earned today — not just what was ordered.
We never share your data with Meta, Google, or anyone. We READ from both via OAuth (read-only access) — we don't write back to your ad accounts except for one optional feature: Meta CAPI / Google Enhanced Conversions, which send back only your DELIVERED orders so the algorithm becomes more accurate. You control whether to enable either.
No. You can export everything you've put in (orders, shipments, settings) as CSV anytime. If you cancel, your data remains read-only accessible for 30 days for export, then deleted on request.
Yes. The smaller you are, the more every leaking rupee hurts. We onboard brands doing 50+ orders/day. If you're below that, mention it in the access request — we'll see if we can help anyway.
₹2,499/mo Starter (under ₹50L GMV) · ₹6,999/mo Growth (₹50L-2Cr) · ₹14,999/mo Scale (₹2-5Cr) · ₹29,999/mo Pro (₹5Cr+). Flat INR pricing, no per-order metering. 14-day free trial, no card required.
Pure self-serve with white-glove assist. Connect Shopify (OAuth, 30s) → Meta (OAuth, 30s) → optional Razorpay/Shiprocket. Our support team helps with Custom Pixel install + cost setup over a 30-min Zoom in your first week. GST invoice auto-generated on every payment.
Other tools either treat India like a checkbox feature or don't know what RTO means. TrueFio is built ground-up for Indian D2C — every metric accounts for COD, RTO, shipping cost variance by courier, pincode-level risk, and the chaos of last-mile delivery. The product knows Indian operations because we live them.
You can keep guessing.
Or you can know.
Every day you don't see your real numbers is another day you're scaling losses you can't see.
Start 14-day free trialNo card · ₹ pricing · GST invoice · Indian D2C focus